I got the chance to travel up to Portland to meet with some folks at Adidas America a few weeks ago.
As we left the hotel in cold industrial downtown Portland, rain and snow began to fall, turning an already gross December day into pure meteorological diarrhea.
Besides that, Portland seemed like a really nice quaint city.
But, we weren’t here to see Portland, we were here to visit a German sportswear implant that has set up shop on the outskirts of this small cold town and set its sights on global sports domination.
As we pulled into the Adidas America campus the rain began to turn to snow transforming the landscape of modern architecture and woodland backdrop into what felt like an eastern European center for design and innovation, making me forget that we were even in America, let alone Portland.
After we handled our business, we got to spend a little time playing with their brand new jersey customizer which they debuted the day before, allowing you to get a custom jersey on the spot. Knowing that Adidas is the kit sponsor for Real Madrid, I headed straight to the football section and grabbed their champions league forest green kit, filled out the paperwork and a few minutes later had my official Madridista Senna jersey for the ride home.
Although brief, this visit left me with no question of why Adidas continues to be such a strong force in the global athletics game and hopefully I’ll be back soon for a longer visit!
Until then, stay lovely Potland.