Roadmate Boot Co.

Roadmate Boot Co. Every Road Tells a Story: RIchie Salerno from Innerspin on Vimeo.

I recently work on a new brand launch for Roadmate Boot Co. out of Los Angeles. With the team at Innerspin we stripped the brand down to its core and got back to what boots are all about, the person wearing them. We created an identity that would be timeless and transcend time periods just as work boots have done for years. With a long history of manufacturing for some of the worlds most prestigious boot brands, Roadmate’s quality and comfort is something that is second nature to them and therefore is never a question with their products. Because of this, we wanted to focus on the work being done in them so we caught up with a group of guys to listen to their stories and find out where their road has led them…

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