Reebok and Swizz Beats launched their newest collection last night in Soho. It’s good to see Swizz really going hard to bring back Reebok and despite the challenge that he faces, seems like he’s going to pull out all stops to ensure that not only Reebok returns, but that the arts in schools doesn’t disappear.
It was good to see the like of Pharrell, Diddy and Busta Rhymes out to support Swizz and the movement.
Although its going to be a challenge for Reebok to really change their history, I’m happy to see Swizz using Basquiat as an influence for the collection and really letting his love for art help mold the vision. His passion for education in the arts and dedication to making sure it continues to be a part of the American school systems is something I will always appreciate and support Swizz anytime because of it!
- Born in America.
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